Did you hear?! We're turning 5ļøā£ !!! So we figured what better way to celebrate than looking back on all of the awesome people, events, and moments that got us to where we are today? Let's travel back in time and see how far we've come! š
2012
The Apron Idea - While working as a line cookĀ in two kitchens here in LA, Ellen is inspired to design a functional, badass apron.
First Order - Chef Josef Centeno and the team at BƤco Mercat are the first to order aprons from Ellen - who also worked there.
First Office -Ā Ellen and the team move into H&B's very first office in downtown Los Angeles! āØ
1 Year Anniversary - Heath CeramicsĀ helps us celebrate our first anniversary with an awesome store installation.
Apron Squad OG's - Tons of AMAZING people join the squad includingĀ Jon Shook,Ā Vinny Dotolo, Josiah Citrin, Michael Voltaggio, Bryan Voltaggio, Josef Centeno, Nancy Silverton,Ā Michael Cimarusti, andĀ Bruce KalmanĀ to name a few!
2013
First Kids Line - The Apron Squad grows to include our Mini Apron Squad line. šĀ
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Second Office - The squadĀ moves to a second, bigger office! Growing so quickly!
Full Time - Ellen leaves Providence to work for H&BĀ full time!!!
Collaborations - Alton Brown, Mario Batali, and SpaceXĀ join The Apron Squad. š
Events - We sponsorĀ Alexās LemonadeĀ for the first time ever and have worked together ever since, helping the fight against childhood cancer. š
Features - The Los Angeles TimesĀ features us!
2014
Chef Coats - Our first everĀ chef coats are launched, which is HUGE. ā”ļø
Third Office - The team moves to an even bigger office - we add on more team members as the brand grows & grows!
Collaborations - We work with Intelligentsia and Shake Shack to make badass aprons for their teams.
Features - Ellen is featured inĀ Zagatās 30 Under 30Ā and Los Angeles Magazine.Ā š
The Apron Squad - The squad grows to includeĀ Martha Stewart, Grant Achatz, and Paul Kahan!
2015
Fourth Office - The team movesĀ to our current office and factoryĀ in Vernon!
Features - We're featured inĀ The New York Times, Entrepreneur Magazine, and Food & WineĀ and weĀ outfit the chefs onĀ Ludo Lefebvreās The Taste!
The Apron Squad - More exciting people join the squad, includingĀ Jonathan Waxman, Evan Funke, and Hugh AchesonĀ š
2016
New Products - Work shirts, chef caps, and our first ever Potter Apron are all launched!
Collaborations - We design custom aprons for two badass teams,Ā The Hundreds and Bon AppĆ©tit. šŖ
Events - We sponsor Cochon555Ā and hostĀ a party to welcome Shake Shack to the West Coast!
4 Year Anniversary - We celebrate our 4th birthday with a huge colorful carnival right here in Vernon. šŖ
2017
Big News - Healthcare is providedĀ forĀ the awesome Apron Squad team!!!
Chainstitching - This super cool, loopy form of embroidery is added to our list of ways to customize your apron. āļø
Collaborations - We get to work withĀ Dominique AnselĀ to designĀ our (RED) ApronĀ for the (RED) Campaign!
Features -Ā We outfit the chefs on Iron Chef Gauntlet in our chef coats!
5 Year Anniversary - We partner with Instagram to host ourĀ first ever School of Hustle, an event for entrepreneurs all aboutĀ hustling, to celebrate turning 5!!