This past Monday, we celebrated our first ever School of Hustle!! What's that, you ask? Well, with Hedley & Bennett turning five, we wanted to celebrate in a bigger way than last year (remember thecarnivalwe threw?) But we also had this idea for School of Hustle in the back of our brains... a way to give back, to facilitate knowledge and really bring together the amazing community that we're a part of.
We blew through Louisville like a tornado, quick! Our first stop was Chef Edward Lee's 610 Magnolia, where we gave out hugs, ice cream and aprons and checked out his greenhouse. Ellen picked her first carrots ever and Jeni and Edward talked about the importance of sourcing ingredients.
The team pulled into 21c Hotels and joined the back of house at Proof on Main for family meal.
Chef Mike was kind enough to bring out slow braised beef and incredible penne pasta drench in some sort of magical sauce (we're certain he told us it had beef rendering in it. Amazing.) We ate quickly and scooted over to Gallery 4 where we put together our ice cream social + apron pop-up. Jeni started scooping and we were off! The employees of the hotel were grinning cheek to cheek, scoops in each hand.
Our Meet the Makers Mixer started and we met with a bunch of different bloggers, makers, artists, cooks and recipe developers from Louisville and it was amazing to share our story and hear theirs.
We proceeded to Chef Edward Lee's Milkwood and ate our weight in ribs, bibimbap, pork belly, potatoes, coconut rice, mac n'cheese, and piles and piles more.
The next day we all jumped into the RV and Ellen hauled ass to Steve Wilson (the founder of 21c Hotels, who she met 2 years ago!) and his wife Laura Lee Brown's magical farm in Goshen, Kentucky. We greeted by oversized pink snails and immediate hop off the back of Mike's pickup truck and ran around the field like maniacs.
We pulled right up to some bison who were grazing happily in the mist and fog. "Can we go run amongst them?" "DEFINITELY not. That would be a terrible idea" Apparently they can get quite fierce and aren't nearly as domesticated as our other bovine friends. Good to know.
We picked peppers, discovered that loofahs grew on trees (DID YOU KNOW THAT?! We all thought they grew in the sea!) and danced in fields.
It was an incredible 90 pit stop that was unplanned but totally worth it. We were blown away by how much care and attention the farmers like Stephanie and her crew put into growing the food that places like Proof on Main then put to use in crafting amazing meals.
We LOVE celebrating... If you've seen our Instagram Story, you probably know this by now. Birthdays, restaurant openings, book launches, Tuesdays... whatever it is, we love a reason to spread positivity and joy. So Halloween is definitely one of our FAVORITE holidays! The colors, the happiness, the candy!
Starting Monday, October 24th and running every weekday until Halloween Monday, Apron HQ will host some fun autumn activities! We'll have a mini pumpkin painting & coloring for the kids and candy stations throughout the space for some trick-or-treating. Everyone is welcome!
We've also got special Halloween Edition kid aprons available! Meet PUMPKIN! Available in store only!
We're at 3864 S Santa Fe Ave, Los Angeles CA 90058 and we'll be doling out goodies from 9-5pm! Hope to see you here!!
Don't know if you guys have heard, but our friends at Food52 have popped up here at Apron HQ! What does that mean? A beautiful display of carefully curated home & kitchen goods by the team at Food52 that you can come see in person! And once you're ready to order, we've got your shipping covered with a very special promo code.
So come on down to visit us -- 3864 S. Santa Fe Ave, Los Angeles CA 90058. We're open weekdays from 9-5pm!
We've been a proud participant of Alex's Lemonade for 3 freakin' years and each and every year has been so incredible. Ellen, our apron lady, first attended the Alex's Lemonade Great Chef's Event as a line cook and was touched by the foundation, Alex's story, and the efforts to end childhood cancer. And so Hedley & Bennett is involved with their culinary event every year, outfitting great chefs from all over with our bad ass aprons and chef coats as they cook for charity. Everywhere you turn, #apronsquad reppin'. A few favorites were our San Marzano, Striped Bass, Adele and Lemon Bistro.
This year was no exception. It was a food bonanza and the #apronsquad was in full force! Everything from grilled oysters, to grilled cheese topped with figs, to donuts and ice cream. Mouthwatering. It was amazing to see chefs rocking their H&B, ampersands everywhere. The event took place outside of sunny Royce Hall at UCLA and featured chefs like Michael Cimarusti of Providence, April Bloomfield of The Spotted Pig & The Breslin, Timothy Hollingsworth of Otium, Josef Centeno of Bar Ama and so, so much more!
On top of all that, we threw up a booth and sold aprons, with 30% of those proceeds from the event going to support Alex's Lemonade.